Facebook has become an essential platform for young people but it is also for traders. The power of Facebook in daily life and in the business world continues to increase and only numbers can explain this to us. Despite competition with many social networks, this king of the social network continues to show as much power and remains at the top of the most used social network platforms in the world, nevertheless it still has companies who hesitate on its efficiency.
Facebook most used in the social network
Facebook is the largest social media network among marketers, but many still remain confused about the tactics used for its effectiveness, but a large portion use Facebook marketing for their web marketing, according to the 2017 Social Media Industry Report by Social Media Reviewer. The report finds that 62% of marketers believe Facebook is their most important social network, the second is likinging with its 16% professional user. It is not surprising that Facebook is so important to marketers as a large part of its customers are there so why not targets them on the platform? Moreover, their communication on this platform is quite surprising and broad: direct discussion with customers, treatment of customers in a more individualized way, images, videos, longer content etc… Photos and videos have become “essential” For display marketing on any of these networks, according to the report, 85% of marketers use visuals in their social media marketing, and 73% plan on increasing the number of visuals they use.
Who are the individual users?
American women and men between the ages of 25-54 make up 32% and 29% of Facebook users. And only 9% of users are between the ages of 18-24. This figure is necessary for businesses to know if their customers are really online on Facebook or elsewhere.
For businesses whose target customer is under the age of 24, the most effective use of company time is therefore to forgo Facebook or create a company web page in order to have a presence, provide important contact information, and use it strictly for their robust advertising platform, while not investing in any web agency manpower to post new jobs regularly.
On the other hand, if your audience is very broad in age, then try your luck on the platform. You just need to be smarter about your business on Facebook. Because your technique is also one of the bases for the success of your presence on this platform. At the beginning, bring in a community manager to help you and then you could be independent. But tell yourself that this takes a lot of time.
