When you log into a social network, have you ever taken the time to wonder who is behind the other screens? Who really are these millions of users who populate the virtual world? Like you, they have a typical profile, a virtual identity. In France, as elsewhere in the world, we are witnessing a diversification of user profiles on the internet. Analysis.
The different categories of users on social networks
THE social networks have become essential communication platforms. They allow millions of users to express themselves, share information and communicate around the world. According to a recent study, the type of users varies greatly from one social network to another.
Facebook, for example, is mainly used by 25-34 year olds, or 26.3% of its active users. Instagram, meanwhile, is popular among 18-24 year olds who represent 31.2% of its active users. TikTok, the application that has revolutionized the world of the web in recent years, is dominated by 10-19 year olds, or 32.5% of its active users.
This data shows that social networks are not only used by young people. Local authorities, businesses and associations are also major users of these communication platforms.
The impact of personal data on the user profile
When we talk about user profiles, we generally refer to the information entered when creating an account on a social network. This data, whether true or false, draws part of the user’s profile.
THE personal data are one of the main concerns of our digital age. Privacy and security issues are at the heart of debates and increasingly influence the type of users on social networks. Due to these concerns, many users choose not to reveal their true identities online.
Social media users around the world
According to a study presented at the last International Conference on Social Media, there are more than 4.2 billion active users on social networks across the world. Of these, 51% are men and 49% are women.
In France, the most popular social networks are Facebook, Instagram and YouTube. These social media are used by different age groups and types of users, from young people to older people, workers, students, parents, artists and activists.
Internet users and the future of social networks
User profiles on the internet are as diverse as the world’s population itself. They are a reflection of our society, with all its particularities, its differences and its common points.
THE social networks are no longer just entertainment platforms. They have become essential tools for information, communication, marketing, politics and many other areas. With artificial intelligence and the evolution of technology, social media users will continue to diversify and influence our world in significant ways.
So the next time you go online, think of the millions of others users with whom you share this vast digital space. Who are they? What are their interests? What impact do they have on our world?
Deciphering web avatars: between diversity and unity
The typical profile of the internet user is not fixed. It constantly evolves, adapts and reinvents itself to best reflect the reality of our societies. So who are these faces behind the screens? Men, women, young people, old people, professionals, enthusiasts, curious people… All unique, all connected, all actors in this digital spider web that unites us.
